diff --git a/projects/plugins/jetpack/changelog/add-newsletter-signup-block-keywords b/projects/plugins/jetpack/changelog/add-newsletter-signup-block-keywords
new file mode 100644
index 000000000000..7163d9a802d6
--- /dev/null
+++ b/projects/plugins/jetpack/changelog/add-newsletter-signup-block-keywords
@@ -0,0 +1,4 @@
+Significance: minor
+Type: enhancement
+
+Adds a few relevant keywords to the 'Newsletter Sign-up' block
diff --git a/projects/plugins/jetpack/extensions/blocks/contact-form/variations.js b/projects/plugins/jetpack/extensions/blocks/contact-form/variations.js
index 289d5f2f7749..4228f2076cf8 100644
--- a/projects/plugins/jetpack/extensions/blocks/contact-form/variations.js
+++ b/projects/plugins/jetpack/extensions/blocks/contact-form/variations.js
@@ -56,6 +56,7 @@ const variations = compact( [
 			'A simple way to collect information from folks visiting your site.',
 			'jetpack'
 		),
+		keywords: [ __( 'subscribe', 'jetpack' ), __( 'email', 'jetpack' ), __( 'signup', 'jetpack' ) ],
 		icon: renderMaterialIcon(
 			<Path
 				fill={ getIconColor() }