diff --git a/.travis.yml b/.travis.yml
index 2dc47aa01d6422..877794f883a38c 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -58,7 +58,7 @@ jobs:
         - ./bin/run-wp-unit-tests.sh
 
     - stage: test
-      env: WP_VERSION=latest
+      env: WP_VERSION=latest POPULAR_PLUGINS=true
       script:
         - ./bin/run-e2e-tests.sh || exit 1
 
diff --git a/bin/install-wordpress.sh b/bin/install-wordpress.sh
index affe7cc51d34e3..40eec0810bd90e 100755
--- a/bin/install-wordpress.sh
+++ b/bin/install-wordpress.sh
@@ -91,6 +91,13 @@ fi
 echo -e $(status_message "Activating Gutenberg...")
 docker-compose $DOCKER_COMPOSE_FILE_OPTIONS run --rm -u 33 $CLI plugin activate gutenberg --quiet
 
+if [ "$POPULAR_PLUGINS" == "true" ]; then
+	echo -e $(status_message "Activating popular plugins...")
+	docker-compose $DOCKER_COMPOSE_FILE_OPTIONS run --rm -u 33 $CLI plugin install advanced-custom-fields --activate --quiet
+	docker-compose $DOCKER_COMPOSE_FILE_OPTIONS run --rm -u 33 $CLI plugin install jetpack --activate --quiet
+	docker-compose $DOCKER_COMPOSE_FILE_OPTIONS run --rm -u 33 $CLI plugin install wpforms-lite --activate --quiet
+fi
+
 # Install a dummy favicon to avoid 404 errors.
 echo -e $(status_message "Installing a dummy favicon...")
 docker-compose $DOCKER_COMPOSE_FILE_OPTIONS run --rm $CONTAINER touch /var/www/html/favicon.ico