diff --git a/packages/block-editor/src/store/selectors.js b/packages/block-editor/src/store/selectors.js
index d2a009b59c6399..a5d5050a5b2b7d 100644
--- a/packages/block-editor/src/store/selectors.js
+++ b/packages/block-editor/src/store/selectors.js
@@ -1036,6 +1036,12 @@ const canInsertBlockTypeUnmemoized = ( state, blockName, rootClientId = null ) =
 			return list;
 		}
 		if ( isArray( list ) ) {
+			// TODO: when there is a canonical way to detect that we are editing a post
+			// the following check should be changed to something like:
+			// if ( includes( list, 'core/post-content' ) && getEditorMode() === 'post-content' && item === null )
+			if ( includes( list, 'core/post-content' ) && item === null ) {
+				return true;
+			}
 			return includes( list, item );
 		}
 		return defaultResult;
diff --git a/packages/block-editor/src/store/test/selectors.js b/packages/block-editor/src/store/test/selectors.js
index 6000c76b824f0e..0d0785f6fd3522 100644
--- a/packages/block-editor/src/store/test/selectors.js
+++ b/packages/block-editor/src/store/test/selectors.js
@@ -121,6 +121,15 @@ describe( 'selectors', () => {
 			},
 		} );
 
+		registerBlockType( 'core/post-content-child', {
+			save: () => null,
+			category: 'common',
+			title: 'Test Block Post Content Child',
+			icon: 'test',
+			keywords: [ 'testing' ],
+			parent: [ 'core/post-content' ],
+		} );
+
 		setFreeformContentHandlerName( 'core/test-freeform' );
 
 		cachedSelectors.forEach( ( { clear } ) => clear() );
@@ -132,6 +141,7 @@ describe( 'selectors', () => {
 		unregisterBlockType( 'core/test-block-b' );
 		unregisterBlockType( 'core/test-block-c' );
 		unregisterBlockType( 'core/test-freeform' );
+		unregisterBlockType( 'core/post-content-child' );
 
 		setFreeformContentHandlerName( undefined );
 	} );
@@ -1933,6 +1943,34 @@ describe( 'selectors', () => {
 			};
 			expect( canInsertBlockType( state, 'core/test-block-c', 'block1' ) ).toBe( true );
 		} );
+
+		it( 'should deny blocks that restrict parent to core/post-content when not in editor root', () => {
+			const state = {
+				blocks: {
+					byClientId: {
+						block1: { name: 'core/test-block-c' },
+					},
+					attributes: {
+						block1: {},
+					},
+				},
+				blockListSettings: {},
+				settings: {},
+			};
+			expect( canInsertBlockType( state, 'core/post-content-child', 'block1' ) ).toBe( false );
+		} );
+
+		it( 'should allow blocks that restrict parent to core/post-content when in editor root', () => {
+			const state = {
+				blocks: {
+					byClientId: {},
+					attributes: {},
+				},
+				blockListSettings: {},
+				settings: {},
+			};
+			expect( canInsertBlockType( state, 'core/post-content-child' ) ).toBe( true );
+		} );
 	} );
 
 	describe( 'getInserterItems', () => {
@@ -2033,6 +2071,7 @@ describe( 'selectors', () => {
 			};
 			const itemIDs = getInserterItems( state ).map( ( item ) => item.id );
 			expect( itemIDs ).toEqual( [
+				'core/post-content-child',
 				'core/block/2',
 				'core/block/1',
 				'core/test-block-b',
diff --git a/packages/block-library/src/nextpage/index.js b/packages/block-library/src/nextpage/index.js
index 9f39f881d83def..00dedee31d7ff6 100644
--- a/packages/block-library/src/nextpage/index.js
+++ b/packages/block-library/src/nextpage/index.js
@@ -18,6 +18,7 @@ export { metadata, name };
 
 export const settings = {
 	title: __( 'Page Break' ),
+	parent: [ 'core/post-content' ],
 	description: __( 'Separate your content into a multi-page experience.' ),
 	icon,
 	keywords: [ __( 'next page' ), __( 'pagination' ) ],