diff --git a/blocks/api/parser.js b/blocks/api/parser.js
index b5fa7c23d86330..21c1f129604f28 100644
--- a/blocks/api/parser.js
+++ b/blocks/api/parser.js
@@ -37,12 +37,17 @@ export function parseBlockAttributes( rawContent, blockSettings ) {
  * @return {Object}                All block attributes
  */
 export function getBlockAttributes( blockSettings, rawContent, attributes ) {
+	// Handle global controls
+	const contentToParse = attributes && attributes.position
+		? query.parse( rawContent, query.html( 'div' ) )
+		: rawContent;
+
 	// Merge any attributes from comment delimiters with block implementation
 	attributes = attributes || {};
 	if ( blockSettings ) {
 		attributes = {
 			...attributes,
-			...parseBlockAttributes( rawContent, blockSettings ),
+			...parseBlockAttributes( contentToParse, blockSettings ),
 		};
 	}
 
diff --git a/blocks/api/serializer.js b/blocks/api/serializer.js
index de93ef171f4385..8f45acf9ea1dd3 100644
--- a/blocks/api/serializer.js
+++ b/blocks/api/serializer.js
@@ -69,6 +69,9 @@ export default function serialize( blocks ) {
 		const blockType = block.blockType;
 		const settings = getBlockSettings( blockType );
 		const saveContent = getSaveContent( settings.save, block.attributes );
+		const wrappedSavedContent = block.attributes.position
+			? `<div classname="align${ block.attributes.position }">${ saveContent }</div>`
+			: saveContent;
 
 		return memo + (
 			'<!-- wp:' +
@@ -79,7 +82,7 @@ export default function serialize( blocks ) {
 				parseBlockAttributes( saveContent, settings )
 			) +
 			'-->' +
-			saveContent +
+			wrappedSavedContent +
 			'<!-- /wp:' +
 			blockType +
 			' -->'
diff --git a/blocks/controls/index.js b/blocks/controls/index.js
new file mode 100644
index 00000000000000..de21407b0ec609
--- /dev/null
+++ b/blocks/controls/index.js
@@ -0,0 +1,35 @@
+function applyOrUnset( position ) {
+	return ( attributes, setAttributes ) => {
+		const nextPosition = attributes.position === position ? undefined : position;
+		setAttributes( { position: nextPosition } );
+	};
+}
+
+const controls = {
+	'core/position-left': {
+		icon: 'align-left',
+		title: wp.i18n.__( 'Position left' ),
+		isActive: ( { position } ) => 'left' === position,
+		onClick: applyOrUnset( 'left' )
+	},
+	'core/position-center': {
+		icon: 'align-center',
+		title: wp.i18n.__( 'Position center' ),
+		isActive: ( { position } ) => 'center' === position,
+		onClick: applyOrUnset( 'center' )
+	},
+	'core/position-right':	{
+		icon: 'align-right',
+		title: wp.i18n.__( 'Position right' ),
+		isActive: ( { position } ) => 'right' === position,
+		onClick: applyOrUnset( 'right' )
+	},
+	'core/position-none': {
+		icon: 'align-none',
+		title: wp.i18n.__( 'No positionning' ),
+		isActive: ( { position } ) => ! position || 'none' === position,
+		onClick: applyOrUnset( 'none' )
+	}
+};
+
+export default controls;
diff --git a/blocks/index.js b/blocks/index.js
index c72da46d5c8282..fdbdc510bac372 100644
--- a/blocks/index.js
+++ b/blocks/index.js
@@ -5,3 +5,4 @@ import './library';
 
 export * from './api';
 export * from './components';
+export { default as controls } from './controls';
diff --git a/blocks/library/image/index.js b/blocks/library/image/index.js
index 1705bbcdd0d8cf..aeea5f20052030 100644
--- a/blocks/library/image/index.js
+++ b/blocks/library/image/index.js
@@ -19,6 +19,13 @@ registerBlock( 'core/image', {
 		caption: html( 'figcaption' )
 	},
 
+	controls: [
+		'core/position-left',
+		'core/position-center',
+		'core/position-right',
+		'core/position-none'
+	],
+
 	edit( { attributes, isSelected, setAttributes } ) {
 		const { url, alt, caption } = attributes;
 
diff --git a/editor/modes/visual-editor/block.js b/editor/modes/visual-editor/block.js
index 226efa62b2f32f..9beb3989223925 100644
--- a/editor/modes/visual-editor/block.js
+++ b/editor/modes/visual-editor/block.js
@@ -3,6 +3,7 @@
  */
 import { connect } from 'react-redux';
 import classnames from 'classnames';
+import { isString, compact } from 'lodash';
 
 /**
  * Internal dependencies
@@ -29,7 +30,7 @@ function VisualEditorBlock( props ) {
 	const className = classnames( 'editor-visual-editor__block', {
 		'is-selected': isSelected,
 		'is-hovered': isHovered
-	} );
+	}, block.attributes.position && `align${ block.attributes.position }` );
 
 	const { onChange, onSelect, onDeselect, onMouseEnter, onMouseLeave, onInsertAfter } = props;
 
@@ -50,6 +51,12 @@ function VisualEditorBlock( props ) {
 		}
 	}
 
+	const controls = settings.controls && compact(
+		settings.controls.map( ( control ) => {
+			return isString( control ) ? wp.blocks.controls[ control ] : control;
+		} )
+	);
+
 	// Disable reason: Each block can receive focus but must be able to contain
 	// block children. Tab keyboard navigation enabled by tabIndex assignment.
 
@@ -67,9 +74,9 @@ function VisualEditorBlock( props ) {
 			{ ( isSelected || isHovered ) && <BlockMover uid={ block.uid } /> }
 			<div className="editor-visual-editor__block-controls">
 				{ isSelected && <BlockSwitcher uid={ block.uid } /> }
-				{ isSelected && settings.controls ? (
+				{ isSelected && controls ? (
 					<Toolbar
-						controls={ settings.controls.map( ( control ) => ( {
+						controls={ controls.map( ( control ) => ( {
 							...control,
 							onClick: () => control.onClick( block.attributes, setAttributes ),
 							isActive: () => control.isActive( block.attributes )
diff --git a/editor/modes/visual-editor/style.scss b/editor/modes/visual-editor/style.scss
index 6436376cd41c54..9f0401d5db3b6d 100644
--- a/editor/modes/visual-editor/style.scss
+++ b/editor/modes/visual-editor/style.scss
@@ -57,3 +57,19 @@
 .editor-visual-editor .editor-inserter {
 	margin: $item-spacing;
 }
+
+.editor-visual-editor .alignright,
+.editor-visual-editor .alignleft,
+.editor-visual-editor .aligncenter {
+	z-index: 1;
+}
+
+// Temporary styling before having the possibility
+// to edit the block width
+.editor-visual-editor .alignright,
+.editor-visual-editor .alignleft {
+	max-width: 50%;
+	img {
+		max-width: 100%;
+	}
+}
diff --git a/languages/gutenberg.pot b/languages/gutenberg.pot
index 88a6bcbc8b5f94..22f3f6b2903d01 100644
--- a/languages/gutenberg.pot
+++ b/languages/gutenberg.pot
@@ -3,6 +3,22 @@ msgstr ""
 "Content-Type: text/plain; charset=utf-8\n"
 "X-Generator: babel-plugin-wp-i18n\n"
 
+#: blocks/controls/index.js:11
+msgid "Position left"
+msgstr ""
+
+#: blocks/controls/index.js:17
+msgid "Position center"
+msgstr ""
+
+#: blocks/controls/index.js:23
+msgid "Position right"
+msgstr ""
+
+#: blocks/controls/index.js:29
+msgid "No positionning"
+msgstr ""
+
 #: blocks/library/freeform/index.js:9
 msgid "Freeform"
 msgstr ""
@@ -19,7 +35,7 @@ msgstr ""
 msgid "Image"
 msgstr ""
 
-#: blocks/library/image/index.js:31
+#: blocks/library/image/index.js:38
 msgid "Write caption…"
 msgstr ""