diff --git a/packages/block-library/src/embed/variations.js b/packages/block-library/src/embed/variations.js
index c2c3d330174b5a..536690f74e5a9b 100644
--- a/packages/block-library/src/embed/variations.js
+++ b/packages/block-library/src/embed/variations.js
@@ -309,7 +309,7 @@ const variations = [
 		icon: embedTumblrIcon,
 		keywords: [ __( 'social' ) ],
 		description: __( 'Embed a Tumblr post.' ),
-		patterns: [ /^https?:\/\/(www\.)?tumblr\.com\/.+/i ],
+		patterns: [ /^https?:\/\/(.+)\.tumblr\.com\/.+/i ],
 		attributes: { providerNameSlug: 'tumblr', responsive: true },
 	},
 	{