diff --git a/packages/editor/src/components/inserter/menu.js b/packages/editor/src/components/inserter/menu.js
index 16e763dba24994..96fb235ff2c47f 100644
--- a/packages/editor/src/components/inserter/menu.js
+++ b/packages/editor/src/components/inserter/menu.js
@@ -48,10 +48,12 @@ const MAX_SUGGESTED_ITEMS = 9;
 export const searchItems = ( items, searchTerm ) => {
 	const normalizedSearchTerm = normalizeTerm( searchTerm );
 	const matchSearch = ( string ) => normalizeTerm( string ).indexOf( normalizedSearchTerm ) !== -1;
+	const categories = getCategories();
 
-	return items.filter( ( item ) =>
-		matchSearch( item.title ) || some( item.keywords, matchSearch )
-	);
+	return items.filter( ( item ) => {
+		const itemCategory = find( categories, { slug: item.category } );
+		return matchSearch( item.title ) || some( item.keywords, matchSearch ) || ( itemCategory && matchSearch( itemCategory.title ) );
+	} );
 };
 
 /**
diff --git a/packages/editor/src/components/inserter/test/menu.js b/packages/editor/src/components/inserter/test/menu.js
index f1a6b39e284c04..7538f1639b1fca 100644
--- a/packages/editor/src/components/inserter/test/menu.js
+++ b/packages/editor/src/components/inserter/test/menu.js
@@ -338,6 +338,12 @@ describe( 'searchItems', () => {
 		);
 	} );
 
+	it( 'should search items using the categories', () => {
+		expect( searchItems( items, 'LAYOUT' ) ).toEqual(
+			[ moreItem ]
+		);
+	} );
+
 	it( 'should ignore a leading slash on a search term', () => {
 		expect( searchItems( items, '/GOOGL' ) ).toEqual(
 			[ youtubeItem ]