BMAD Marketing Team Framework

AI-driven marketing automation system that applies software development methodologies to marketing operations

The BMAD (https://github.com/bmadcode/BMAD-METHOD) Framework enables data-driven marketing decisions through intelligent automation and cross-functional collaboration, supporting both Greenfield (new initiatives) and Brownfield (optimization) marketing scenarios.

There is a korean version: korean version

🚀 Quick Start

1. Choose Your Marketing Team Approach

The BMAD framework provides AI-powered marketing agents that work as an integrated team:

# Activate marketing agents individually
@brand-marketer    # Sofia - Brand Marketing Strategist 🎨
@media-buyer       # Marcus - Performance Marketing Specialist 📊
@marketing-analyst # Elena - Marketing Data Analyst 📈
@marketing-designer # Maya - Creative Marketing Designer 🎨

2. Identify Your Business Type

Use our business type analysis to determine your configuration:

# Review available business types
cat config/business_types.yaml

Answer these key questions:

How does your company primarily make money?
Who are your primary customers (B2B/B2C)?
How long is your typical sales cycle?
What are your most important conversion events?

3. Start with Your Marketing Team

The four AI agents work together as an integrated marketing team:

Agent	Name	Role	Primary Commands
`@brand-marketer`	Sofia 🎨	Brand Marketing Strategist	`brand-strategy`, `content-calendar`, `*brand-launch`
`@media-buyer`	Marcus 📊	Performance Marketing Specialist	`campaign-plan`, `campaign-optimize`, `*audience-analysis`
`@marketing-analyst`	Elena 📈	Marketing Data Analyst	`analytics-report`, `data-analysis`, `*attribution-modeling`
`@marketing-designer`	Maya 🎨	Creative Marketing Designer	`design-brief`, `creative-review`, `*asset-optimization`

🤖 Marketing Agents Guide

🎨 Brand Marketing Strategist (@brand-marketer)

Sofia helps with brand strategy, content marketing, and customer journey design.

Key Commands:

*brand-strategy - Develop comprehensive brand positioning and messaging
*brand-analysis - Analyze current brand perception and competitive landscape
*content-calendar - Create strategic content planning aligned with objectives
*brand-launch - Execute systematic brand launch process
*competitive-research - Deep competitive analysis for positioning

Example Usage:

@brand-marketer
*brand-strategy SaaS B2B "enterprise security software"

# 브랜드 전략을 개발해 주세요 (Korean example)
@brand-marketer
*brand-strategy

📊 Performance Marketing Specialist (@media-buyer)

Marcus optimizes paid campaigns, manages budgets, and improves ROAS.

Key Commands:

*campaign-plan - Develop comprehensive paid advertising strategy
*campaign-optimize - Analyze and optimize existing campaign performance
*audience-analysis - Research and develop target audience segments
*attribution-setup - Implement tracking and attribution modeling
*budget-planning - Create strategic budget allocation plans

Example Usage:

@media-buyer
*campaign-plan "Q4 Holiday Campaign" ecommerce 50000 "increase_sales"

# Facebook 캠페인을 최적화해 주세요 (Korean example)
@media-buyer
*campaign-optimize

📈 Marketing Data Analyst (@marketing-analyst)

Elena transforms data into actionable insights and builds performance dashboards.

Key Commands:

*analytics-report - Generate comprehensive marketing performance reports
*data-analysis - Conduct deep-dive analysis on specific questions
*attribution-modeling - Build and optimize attribution models
*dashboard-setup - Design and implement performance dashboards
*predictive-analysis - Create forecasting models for key metrics

Example Usage:

@marketing-analyst
*analytics-report "monthly" "Q3_2024" "saas_b2b"

# ROI 분석 리포트를 만들어 주세요 (Korean example)
@marketing-analyst
*analytics-report

🎨 Creative Marketing Designer (@marketing-designer)

Maya creates high-converting creative assets and optimizes visual performance.

Key Commands:

*design-brief - Create comprehensive design briefs for projects
*creative-review - Systematic review of creative assets for optimization
*design-system - Develop brand-consistent design systems
*creative-testing - Design and analyze A/B test variations
*asset-optimization - Optimize existing creative assets for performance

Example Usage:

@marketing-designer
*design-brief "Facebook Ads" "Holiday Campaign" "ecommerce"

# 광고 크리에이티브를 디자인해 주세요 (Korean example)
@marketing-designer
*design-brief

🔄 Team Collaboration Workflows

Integrated Marketing Campaign Example

# 1. Brand Strategy (Sofia)
@brand-marketer
*brand-strategy "New Product Launch" "SaaS B2B"

# 2. Campaign Planning (Marcus)
@media-buyer
*campaign-plan "Product Launch Campaign" saas_b2b 25000 "generate_leads"

# 3. Creative Development (Maya)
@marketing-designer
*design-brief "Landing Page" "Product Launch" "saas_b2b"

# 4. Performance Setup (Elena)
@marketing-analyst
*attribution-setup "saas_b2b" "trial_signup,demo_request" "first_touch"

# 5. Campaign Launch & Optimization Loop
@media-buyer
*campaign-optimize "launch_campaign" "week_1" "improve_cac"

@marketing-analyst
*analytics-report "weekly" "campaign_week_1" "saas_b2b"

Cross-Agent Communication

The agents are designed to work together:

Brand → Media: Sofia provides messaging that Marcus uses in campaigns
Media → Analyst: Marcus shares performance data that Elena analyzes
Analyst → Designer: Elena provides insights that Maya uses for optimization
Designer → Media: Maya creates assets that Marcus tests and optimizes

📋 Project Structure

BMAD-for-marketing/
├── .bmad-core/                  # Hidden agent system
│   ├── agents/                  # AI marketing team agents
│   │   ├── brand-marketer.md    # Sofia - Brand strategist
│   │   ├── media-buyer.md       # Marcus - Performance marketer
│   │   ├── marketing-analyst.md # Elena - Data analyst
│   │   └── marketing-designer.md # Maya - Creative designer
│   ├── tasks/                   # Agent task definitions
│   ├── templates/               # Document templates
│   ├── checklists/             # Quality assurance
│   └── data/                   # Shared data resources
├── docs/
│   ├── prd.md                  # Product Requirements Document
│   ├── epics/                  # Epic definitions
│   ├── stories/                # User stories
│   ├── workflows/              # Process documentation
│   └── project-planning/       # Planning artifacts
├── scripts/
│   ├── test_ga4_integration.py    # GA4 API testing
│   ├── supermetrics_pipeline.py   # Data consolidation
│   ├── generate_insights.py       # AI-driven analysis
│   ├── automated_reporter.py      # Weekly reporting
│   ├── advanced_automation.py     # Smart budget allocation
│   └── prediction_api.py          # Predictive analytics API
├── config/
│   └── business_types.yaml        # Business type configurations
├── notebooks/
│   └── train_predictive_model.ipynb # ML model training
└── README.md                      # This file

🛠️ Implementation Guide

Phase 1: Foundation (Weeks 1-4)

Goal: Set up your AI marketing team and basic workflows

Team Setup (Week 1)

# Test your marketing agents
@brand-marketer
*help

@media-buyer
*help

@marketing-analyst
*help

@marketing-designer
*help

Business Context Assessment (Week 2)

# Use our kickoff materials
open docs/project-planning/kickoff-presentation.md
open docs/project-planning/role-assignments.md

# Let Sofia help with brand analysis
@brand-marketer
*brand-analysis "YourCompany" "saas_b2b" "competitive_analysis"

Data Integration Planning (Week 3)

# Review integration strategy
open docs/project-planning/data-integration-plan.md

# Set up tracking with Elena
@marketing-analyst
*attribution-setup

Workflow Documentation (Week 4)

# Study the workflows
open docs/workflows/Greenfield-Workflow.md
open docs/workflows/Brownfield-Workflow.md
open docs/workflows/Prompt-Library.md

Phase 2: Integration (Weeks 5-8)

Goal: Connect data sources and test agent workflows

Campaign Planning with Marcus

@media-buyer
*campaign-plan "Test Campaign" "your_business_type" 5000 "test_tracking"

Creative Development with Maya

@marketing-designer
*design-brief "Test Ads" "Test Campaign" "your_business_type"

Performance Monitoring with Elena

@marketing-analyst
*dashboard-setup "marketing_team" "cac,roas,conversion_rate" "daily"

Phase 3: Optimization (Weeks 9-12)

Goal: Implement AI-driven insights and optimization

Performance Analysis Loop

# Weekly performance review
@marketing-analyst
*analytics-report "weekly" "current_week" "your_business_type"

# Campaign optimization
@media-buyer
*campaign-optimize "current_campaigns" "weekly" "improve_roas"

# Creative optimization
@marketing-designer
*asset-optimization "current_creatives" "performance_data" "increase_ctr"

Brand Development

# Content strategy development
@brand-marketer
*content-calendar "monthly" "your_business_type" "awareness,consideration,conversion"

Predictive Analytics

# Advanced forecasting
@marketing-analyst
*predictive-analysis "lead_generation" "30_days" "spend,seasonality,competition"

Phase 4: Scaling (Weeks 13-16)

Goal: Expand capabilities and establish continuous improvement

Advanced Campaign Management

# Multi-channel strategy
@media-buyer
*channel-strategy "omnichannel" "facebook,google,linkedin" "enterprise_b2b"

Comprehensive Brand Building

# Brand system development
@brand-marketer
*story-framework "customer_journey" "enterprise_personas" "thought_leadership"

Design System Scaling

# Scalable creative system
@marketing-designer
*design-system "YourBrand" "saas_b2b" "web,mobile,social,email"

🎯 Business Type Quick Setup

For SaaS B2B Companies

# Quick setup for SaaS B2B
@brand-marketer
*brand-strategy "YourSaaS" "enterprise_software" "saas_b2b"

@media-buyer
*campaign-plan "Lead Generation" "saas_b2b" 20000 "demo_requests"

@marketing-analyst
*attribution-setup "saas_b2b" "trial_signup,demo_request,purchase" "multi_touch"

@marketing-designer
*design-brief "Landing Pages" "Lead Gen Campaign" "saas_b2b"

For E-commerce Companies

# Quick setup for E-commerce
@brand-marketer
*brand-analysis "YourStore" "ecommerce" "brand_positioning"

@media-buyer
*campaign-plan "Holiday Sales" "ecommerce" 50000 "purchase_conversions"

@marketing-analyst
*dashboard-setup "ecommerce_team" "roas,aov,conversion_rate,cart_abandonment" "realtime"

@marketing-designer
*creative-testing "product_ads" "current_creatives" "holiday_budget"

For Other Business Types

Refer to config/business_types.yaml for complete configurations including:

Marketplace platforms
Mobile apps
Subscription commerce
Media & content
Local businesses
Education & training

🔧 Advanced Team Features

Korean Language Support

All marketing agents support Korean interactions:

# Korean example - 브랜드 전략 개발
@brand-marketer
새로운 제품의 브랜드 전략을 만들어 주세요

# Korean example - 캠페인 최적화
@media-buyer
Facebook 광고 성과가 좋지 않아요. 최적화 방법을 알려주세요

# Korean example - 데이터 분석
@marketing-analyst
지난 달 마케팅 성과를 분석해 주세요

# Korean example - 디자인 개선
@marketing-designer
현재 광고 크리에이티브의 성과를 개선하고 싶어요

Agent Collaboration Patterns

Campaign Launch Pattern:

# 1. Strategy → 2. Planning → 3. Creative → 4. Analytics → 5. Optimization
@brand-marketer → @media-buyer → @marketing-designer → @marketing-analyst → @media-buyer

Optimization Pattern:

# 1. Analysis → 2. Insights → 3. Creative → 4. Testing → 5. Scaling
@marketing-analyst → @media-buyer → @marketing-designer → @media-buyer → @brand-marketer

Brand Development Pattern:

# 1. Brand Strategy → 2. Content → 3. Creative System → 4. Performance
@brand-marketer → @brand-marketer → @marketing-designer → @marketing-analyst

📊 Key Performance Indicators

Agent-Specific Metrics

Sofia (Brand): Brand awareness lift, content engagement rates, brand sentiment improvement
Marcus (Media): CAC reduction, ROAS improvement, attribution accuracy, budget efficiency
Elena (Analyst): Data accuracy rate, insight implementation rate, forecast accuracy
Maya (Designer): Creative performance improvement, A/B test win rate, conversion rate optimization

Business Impact Metrics

Overall marketing ROI improvement
Customer acquisition cost reduction
Customer lifetime value increase
Revenue attribution accuracy
Campaign launch speed improvement
Cross-team collaboration efficiency

🤖 Agent Command Reference

Complete Command List

Brand Marketer (@brand-marketer) - Sofia 🎨

*brand-analysis      # Comprehensive brand analysis
*brand-strategy      # Brand positioning and messaging
*content-calendar    # Strategic content planning
*brand-launch        # Brand launch execution
*competitive-research # Competitive analysis
*content-strategy    # Content strategy development
*brand-audit        # Brand audit and assessment
*voice-tone         # Brand voice guidelines
*story-framework    # Brand storytelling
*social-strategy    # Social media strategy
*brand-metrics      # Brand performance tracking

Media Buyer (@media-buyer) - Marcus 📊

*campaign-plan      # Campaign strategy development
*campaign-optimize  # Performance optimization
*audience-analysis  # Audience research and targeting
*creative-testing   # A/B testing setup
*attribution-setup  # Tracking implementation
*budget-planning    # Budget allocation strategy
*channel-strategy   # Multi-channel planning
*bid-optimization   # Bidding strategy optimization
*conversion-audit   # Conversion tracking audit
*competitor-analysis # Competitive advertising analysis
*performance-report # Performance reporting

Marketing Analyst (@marketing-analyst) - Elena 📈

*analytics-report   # Comprehensive reporting
*data-analysis      # Deep-dive analysis
*attribution-modeling # Attribution model development
*predictive-analysis # Forecasting and prediction
*dashboard-setup    # Performance dashboard creation
*customer-segmentation # Customer analysis
*cohort-analysis    # Retention analysis
*ab-test-analysis   # Statistical test analysis
*funnel-analysis    # Conversion funnel optimization
*roi-analysis       # ROI measurement
*competitive-analysis # Market analysis
*data-integration   # Data source integration

Marketing Designer (@marketing-designer) - Maya 🎨

*design-brief       # Creative project planning
*creative-review    # Asset review and optimization
*design-system      # Design system development
*creative-testing   # Design A/B testing
*asset-optimization # Creative performance optimization
*create-creative    # Creative asset development
*landing-page-design # Landing page optimization
*brand-assets       # Brand material creation
*email-design       # Email template design
*social-media-design # Social creative development
*ad-creative        # Advertising creative design
*mobile-optimization # Mobile design optimization

🔄 Workflows

Greenfield Workflow (New Initiatives)

Brand Foundation (@brand-marketer *brand-strategy)
Market Research (@marketing-analyst *competitive-analysis)
Campaign Strategy (@media-buyer *campaign-plan)
Creative Development (@marketing-designer *design-brief)
Performance Setup (@marketing-analyst *attribution-setup)
Campaign Launch (@media-buyer *campaign-plan)
Performance Monitoring (@marketing-analyst *analytics-report)
Optimization Loop (All agents collaborating)

Brownfield Workflow (Optimization)

Performance Analysis (@marketing-analyst *analytics-report)
Gap Identification (@media-buyer *campaign-optimize)
Creative Optimization (@marketing-designer *asset-optimization)
Testing Strategy (@marketing-designer *creative-testing)
Implementation (@media-buyer *campaign-optimize)
Results Analysis (@marketing-analyst *data-analysis)
Scaling Strategy (@brand-marketer *brand-metrics)

📝 Documentation

Essential Documents

PRD: Complete product requirements
Workflows: Detailed process guides
Prompt Library: Role-specific AI prompts
Business Types: Configuration for different business models

Agent Documentation

Agent Guide: Individual agent definitions and capabilities
Task Library: Executable workflows and methodologies
Template Library: Document and planning templates
Checklist Library: Quality assurance and review processes

Planning Materials

Kickoff Presentation: Project introduction
Role Assignments: Team structure
Integration Plan: Technical setup
Continuous Improvement: Enhancement framework

🚨 Troubleshooting

Agent Issues

Agent Not Responding

# Check agent activation
@brand-marketer
*help

# Try exit and reactivate
@brand-marketer
*exit
@brand-marketer

Korean Language Issues

# Agents automatically detect Korean and respond in Korean
# Test with simple Korean greeting
@brand-marketer
안녕하세요

Command Not Found

# Check available commands
@media-buyer
*help

# Use flexible command matching
@media-buyer
캠페인 최적화 도움이 필요해요

Technical Issues

Data Integration Fails

# Check credentials
ls -la path/to/your/credentials.json

# Verify property ID
echo $GA4_PROPERTY_ID

Performance Issues

# Check system resources
# Ensure only necessary agents are active
@agent-name
*exit

🤝 Contributing

Continuous Improvement Process

Submit improvement ideas to the backlog
Monthly retrospectives with AI marketing team
Quarterly strategic assessments
Implementation and measurement cycles

Adding New Marketing Capabilities

Study existing agent patterns in .bmad-core/agents/
Create new tasks in .bmad-core/tasks/
Add templates in .bmad-core/templates/
Test with your marketing use case
Submit as an improvement

📞 Support

Team Communication

Primary Channel: Slack #bmad-marketing-project
Agent Support: Use *help command with any agent
Documentation: docs/ directory and .bmad-core/ system
Meetings: Scheduled via calendar with notes in docs/project-planning

Best Practices

Start each session by activating the agents you need
Use *help to see available commands for each agent
Leverage Korean language support for Korean-speaking team members
Follow documented workflows for complex marketing projects
Conduct regular performance reviews with Elena (@marketing-analyst)
Maintain brand consistency through Sofia (@brand-marketer)

Built with the BMAD Method | Version 2.0 | AI Marketing Team Ready

Transform your marketing operations with AI-powered team collaboration and proven strategic frameworks.

Name		Name	Last commit message	Last commit date
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.bmad-core		.bmad-core
config		config
docs		docs
notebooks		notebooks
scripts		scripts
README-ko.md		README-ko.md
README.md		README.md

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BMAD Marketing Team Framework

🚀 Quick Start

1. Choose Your Marketing Team Approach

2. Identify Your Business Type

3. Start with Your Marketing Team

🤖 Marketing Agents Guide

🎨 Brand Marketing Strategist (@brand-marketer)

📊 Performance Marketing Specialist (@media-buyer)

📈 Marketing Data Analyst (@marketing-analyst)

🎨 Creative Marketing Designer (@marketing-designer)

🔄 Team Collaboration Workflows

Integrated Marketing Campaign Example

Cross-Agent Communication

📋 Project Structure

🛠️ Implementation Guide

Phase 1: Foundation (Weeks 1-4)

Phase 2: Integration (Weeks 5-8)

Phase 3: Optimization (Weeks 9-12)

Phase 4: Scaling (Weeks 13-16)

🎯 Business Type Quick Setup

For SaaS B2B Companies

For E-commerce Companies

For Other Business Types

🔧 Advanced Team Features

Korean Language Support

Agent Collaboration Patterns

📊 Key Performance Indicators

Agent-Specific Metrics

Business Impact Metrics

🤖 Agent Command Reference

Complete Command List

🔄 Workflows

Greenfield Workflow (New Initiatives)

Brownfield Workflow (Optimization)

📝 Documentation

Essential Documents

Agent Documentation

Planning Materials

🚨 Troubleshooting

Agent Issues

Technical Issues

🤝 Contributing

Continuous Improvement Process

Adding New Marketing Capabilities

📞 Support

Team Communication

Best Practices

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