- Aerofit is a leading brand in the field of fitness equipment. Aerofit provides a product range including machines such as treadmills, exercise bikes, gym equipment, and fitness accessories to cater to the needs of all categories of people.
- The market research team at AeroFit wants to identify the characteristics of the target audience for each type of treadmill offered by the company, to provide a better recommendation of the treadmills to new customers. The team decides to investigate whether there are differences across the product with respect to customer characteristics.
- Perform descriptive analytics to create a customer profile for each AeroFit treadmill product by developing appropriate tables and charts.
- Construct two-way contingency tables for each AeroFit treadmill product and compute all conditional and marginal probabilities and their insights/impact on the business.
- Solving this business case holds immense importance for aspiring data analysts and scientists.
- Through the process of engaging with this case study, individuals acquire practical knowledge and develop skills in Data Analysis, which are essential for deriving meaningful insights from data.
- Engaging in the resolution of this specific case study will aid in cultivating expertise in identifying connections between input variables and output variables.