diff --git a/contentctl/objects/content_versioning_service.py b/contentctl/objects/content_versioning_service.py
index 68a529ba..b7e6c6e1 100644
--- a/contentctl/objects/content_versioning_service.py
+++ b/contentctl/objects/content_versioning_service.py
@@ -234,7 +234,7 @@ def wait_for_cms_main(self) -> None:
         elapsed_sleep_time = 0
         num_tries = 0
         time_to_sleep = 2**num_tries
-        max_sleep = 600
+        max_sleep = 720
 
         # Loop until timeout
         while elapsed_sleep_time < max_sleep: