Analysing the Electric Vehicle market in India using Segmentation analysis for an Electric Vehicles Startup and coming up with a feasible strategy to enter the market, targeting the segments most likely to use Electric vehicles.
This project requires Python and the following Python libraries installed:
- NumPy
- Pandas
- matplotlib
- seaborn
- scikit-learn
To run this project, you need to have software installed to run and execute the Jupyter Notebook.
- EVStats.csv: For region based analysis of different types of Electric Vehicle sales in India for the year 2018.
- Indian automoble buying behavour study 1.0.csv: For behavioral, psychographic and demographic analysis of Indian automobile market.
In this project we implemented unsupervised learning using K-Means Classification algorithm.
For complete analysis and final report: Market Segmentation.pdf
Marisha Bhatti, Hari G, S. Siranjeevi