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Forecasting average return on new customers with persona analysis

A game company wants to forecast average profit for new customers by observing some demographic information of their customers. To do so, the company wants to create level-based persona definitions and segment them by these definitions.

Data

Persona.csv dataset includes prices of the products sold by a game company and demographic information of customers who bought these products.

Dataset is created through transactions by customers. Thus, it may include more than one transaction per customer.

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