A company wants to create level-based new customer definitions (personas) by using some features of its customers, and to create segments according to these new customer definitions and to estimate how much the new customers can earn according to these segments on average.
The data set contains the prices of the products sold by an international game company and some demographic information of the users who buy these products.
The data set consists of records created in each sales transaction.
- PRICE – Amount of customer spend
- SOURCE – Type of device the customer connects to
- SEX – Gender of customer
- COUNTRY – Country of customer
- AGE – Age of customer