Revise elevator pitch

call-to-action.md

@@ -1,2 +1,3 @@
 [Sign up for an interview](/interviews/sign-up.md){.btn .btn-primary}
+[View GeoJupyter projects](/projects){.btn .btn-secondary}
 [Join the community chat on Zulip](https://jupyter.zulipchat.com/#narrow/channel/471314-geojupyter){.btn .btn-secondary}

elevator-pitch.md

@@ -1,7 +1,8 @@
-GeoJupyter is a community-driven re-envisioning of <b>geospatial</b> data exploration and
-analysis workflows for researchers and learners.
+GeoJupyter is an open and collaborative community-driven effort to reimagine
+[**geospatial interactive computing**]{class="jupyter-orange"} experiences for
+education, research, and industry.
 
-The time has come to redesign data workflows by combining the strengths of desktop GIS
-and coding based tools into an <b>accessible</b>, <b>collaborative</b>, and
-<b>reproducible</b> platform. Our approach emphasizes creativity, playfulness, and
-storytelling to enable more confident analysis and exploration of geospatial data.
+We aim to combine the **approachability** and **playfulness** of desktop GIS tools, the
+**flexibility** and **reproducibility** of coding-driven GIS methods, and the
+**collaborative** and **storytelling** power of Jupyter to enable more researchers,
+educators, and learners to confidently engage with geospatial data.

styles.css

@@ -13,6 +13,6 @@
   text-align: center;
 }
 
-.quote b {
+.jupyter-orange {
   color: #f37636;
 }